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Strategic Brand Management Building, Measuring and Managing Brand Equity [RES]

By:

Keller, Kevin Lane

Publication details: India Dorling Kindersley Pvt.Ltd. 2009Description: 714 P. 26 X 21 cmISBN:

978-81-317-1977-0

Subject(s):

1.Brand name products -- Management

DDC classification:

3rd edition

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	Campus-1 Library Reference	658.827 (Browse shelf(Opens below))	Not For Loan	RES		007683

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Previous	658.827 Brand Management: Text and Cases [RES]	658.827 Best Practice Cases in Branding \| Lessons from The World's Strongest Brands [RES]	658.827 Best Practice Cases in Branding \| Lessons from The World's Strongest Brands [RES]	658.827 Strategic Brand Management \| Building, Measuring and Managing Brand Equity [RES]	658.827 KEL Strategic brand management :	658.827 KEL Strategic brand management :	658.827 KEL Strategic Brand Management :	Next

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