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Strategic Brand Management Building, Measuring and Managing Brand Equity

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Publication details: India Dorling Kindersley Pvt.Ltd. 2009Edition: , 3rd editionDescription: 714 P. 26 X 21 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Campus-1 Library	658.827 (Browse shelf(Opens below))	Available		007681
Books	Campus-1 Library	658.827 (Browse shelf(Opens below))	Available		009906

Measuring

and managing brand equity

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