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Strategic Brand Management: Building, Measuring and Managing Brand Equity

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Publication details: India Pearson Education Pte Ltd. 2004Edition: , 2nd editionDescription: xxvii,788 P. 24 X 18 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Campus-1 Library	658.827 (Browse shelf(Opens below))	Available		012409

measuring

and managing brand equity

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