Blue ocean strategy: how to create uncontested market space and make the competition irrelevant/ W. Chan Kim, Renée Mauborgne.
Publication details: India : Replika press Pvt.Ltd, 2015.Edition: Expanded editionDescription: xxiii, 287p. ; 25cmISBN:- 9781625274496 (alk. paper)
- 658.8 02 CHA
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| 658.8 Marketing Management [RES] | 658.8 Organizational Behavior [RES] | 658.8 02 CHA Blue ocean strategy: | 658.8 02 CHA Blue ocean strategy: | 658.8/342 WAN Social psychology of consumer behavior / | 658.8 KOT Marketing Management / | 658.8001 Foundations of Marketing Theory: Toward A General Theory of Marketing [RES] |
Includes bibliographical references and index.
Strategy
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