Blue ocean strategy: how to create uncontested market space and make the competition irrelevant/ W. Chan Kim, Renée Mauborgne.
Publication details: India : Replika press Pvt.Ltd, 2015.Edition: Expanded editionDescription: xxiii, 287p. ; 25cmISBN:- 9781625274496 (alk. paper)
- 658.8 02 CHA
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| 658.8 Case studies in marketing management [RES] | 658.8 02 CHA Blue ocean strategy: | 658.8 02 CHA Blue ocean strategy: | 658.8 02 CHA Blue ocean strategy: | 658.8/3 BEA Handbook of marketing scales : | 658.8 4 E-Commerce and Applications [Res.] | 658.8 HBS Harvard business review on marketing. |
Includes bibliographical references and index.
Strategy
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