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Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar
Publication details: India : Pearson Education ; c2016.Edition: Eleventh editionDescription: xxvii 508p. : llustrations ; 26 cmISBN:- 9789332555099
- 23 658.8342 SCH
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| 658.8342 Consumer Behavior [RES] | 658.8342 Consumer Behavior [RES.] | 658.8342 Consumer Behaviour and Branding: Concepts, Readings and Cases [RES] | 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / |
Includes Index.
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