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Understanding branding in higher education : marketing identities / Anthony Lowrie.

By: Series: Marketing and communication in higher educationPublication details: Nwe york, USA : Springer Nature, 2018.Description: xvii, 188 pages : illustrations ; 22 cmISBN:
  • 9781137560704
  • 9781137560711 (ebook)
Subject(s): DDC classification:
  • 378.1/03 23 LOW
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Holdings
Item type Current library Call number Status Notes Date due Barcode
Books Books Campus-1 Library Reference 378.1/03 LOW (Browse shelf(Opens below)) Not For Loan RES 014607

Includes bibliographical references (pages 173-183) and index.

Higher Education

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