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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.

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Publication details: Thousand Oaks, Calif. : Sage Publications, c1999.Edition: 2nd edDescription: xiv, 537 p. ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	Campus-1 Library General Stacks	658.8/3 BEA (Browse shelf(Opens below))	Not For Loan	RES		014820

"Published in cooperation with the Association for Consumer Research."

Includes bibliographical references and indexes.

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