Strategic Brand Management : Building, Measuring and Managing Brand Equity / Kevin Lane Keller .

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Publication details: India : Pearson , 2022.Edition: Fifth EditionDescription: xxx,642 p.; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
Books	Campus-1 Library Reference	658.827 KEL (Browse shelf(Opens below))	Not For Loan	RES	015551
Books	Campus-1 Library General Stacks	658.827 KEL (Browse shelf(Opens below))	Available		015552
Books	Campus-1 Library General Stacks	658.827 KEL (Browse shelf(Opens below))	Available		015553
Books	Campus-1 Library General Stacks	658.827 KEL (Browse shelf(Opens below))	Available		015554
Books	Campus-1 Library General Stacks	658.827 KEL (Browse shelf(Opens below))	Available		015555

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Including index.

BBA Programme.

Sayma

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