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Advertising Theory and Practice

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Publication details: India AITBS Publishers Inc. 2002Description: xv, 509 P. 24 X 19 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Campus-1 Library	659.1 (Browse shelf(Opens below))	Available		001918

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Previous	659.1 Advertising [RES]	659.1 Advertising and Promotion \| An Integrated Marketing Communications Perspective: PART-1	659.1 Secret Formulas of the Wizard of Ads	659.1 Advertising Theory and Practice	659.1 Integrated Advertising, Promotion, and Marketing Communications [RES]	659.1 Advertising \| Principles and Practice [RES]	659.1 Advertising \| Principles and Practice	Next

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