TY  - BOOK
AU  - Kotler, Philip 
TI  - Marketing Management [RES]
SN  - 0-13-0336297
PY  - 2004///
CY  - New Jersey
PB  - McGraw-Hill, Inc.
KW  - 1. Marketing -- Management. 2. Marketing -- Gestion. 3. Strategic management
N1  - Marketing; Marketing Management
ER  -