TY  - BOOK
AU  - Lovelock, Christopher  / Jochen Wirtz
TI  - Services Marketing
SN  - 13:978-0-13-611874-9
PY  - 2011///
CY  - Boston
PB  - Pearson Education Pte Ltd.
KW  - 1. Professions -- Marketing.2. Service industries -- Marketing.
N1  -  strategy
ER  -