TY  - BOOK
AU  - Cravens, David W. / Nigel F. Piercy
TI  - Strategic Marketing [RES]
SN  - 978-007-126335-1
PY  - 2009///
CY  - USA
PB  - McGraw-Hill company Ltd. 
KW  - 1.  Marketing -- Decision making.  2.  Marketing -- Management.  3.  Marketing -- Management -- Case studies
N1  - Marketing
ER  -