TY  - BOOK
AU  - Kotler, Philip / Kevin Lane Keller 
TI  - Marketing Management [RES]
SN  - 978-81-203-3570-7
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning Pvt. Ltd.
KW  - 1. Consumer behavior. 2.Marketing -- Management. 3. Internet marketing.
N1  - Marketing
ER  -