TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global Marketing Management [RES]
SN  - 81-7808-586-0
PY  - 2003///
CY  - India
PB  - Pearson Education Pte. Ltd.
KW  - 1. Export marketing -- Management. 2. Export marketing -- Management -- Case studies. 3.International business enterprises -- Management
ER  -