TY  - BOOK
AU  - Jefkins, Frank / Daniel Yadin
TI  - Advertising
SN  - 81-7808-089-3
PY  - 2004///
CY  - India
PB  - Pearson Education Pte. Ltd.
KW  - 1. Advertising. 2. Reclame. 3. Marketing
N1  - Management; Advertising
ER  -