TY  - BOOK
AU  - Batra, Rajeev / John G. Myers
TI  - Advertising Management
SN  - 81-203-1219-8
PY  - 2000///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - 1. Advertising -- Management
N1  - Management; Advertising and Public Relations; Advertising Management
ER  -