TY  - BOOK
AU  - Tull, Donald S. / Del I. Hawkins
TI  - Marketing Research: Measurement & Method, A Text With Cases
SN  - 81-203-0961-8
PY  - 2002///
CY  - India 
PB  - Prentice-Hall Pvt, Ltd.
KW  - 1.  Marketing research.  2.  Marketing research -- Case studies
ER  -