TY  - BOOK
AU  -  Schiffman, Leon G. / Leslie Lazar Kanuk
TI  - Consumer Behavior
SN  - 81-203-2350-5
PY  - 2004///
CY  - India
PB  - Prentice-Hall Pvt. Ltd.
KW  - 1.  Consumer behavior.  2.  Motivation research (Marketing)
N1  - Marketing; Consumer Research
ER  -