TY  - BOOK
AU  -  Keller, Kevin Lane
TI  - Strategic Brand Management
SN  - 978-81-317-1977-0
U1  - 658.827 3rd edition
PY  - 2009///
CY  - India
PB  - Dorling Kindersley Pvt.Ltd.
KW  - 1. Brand name products -- Management
N1  - Measuring; and managing brand equity
ER  -