TY  - BOOK
AU  -  Kim, W. Chan  / Renee Mauborgne
TI  - Blue Ocean Strategy
SN  - 978-1-59139-619-2
PY  - 2005///
CY  - USA
PB  - Harvard Business School Press
KW  - 1.  New products.  2.  Market segmentation.  3.  Strategisch management
ER  -