TY - BOOK AU - Schiffman, Leon G. / Leslie Lazar Kanuk TI - Consumer Behavior SN - 81-203-3086-2 U1 - 658.8342 PY - 2007/// CY - India PB - Prentice-Hall Pvt. Ltd. KW - 1. Consumer behavior. 2. Motivation research (Marketing) N1 - Marketing; Consumer Research ER -