TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing Research: An Applied Orientation
SN  - 81-297-0256-8
PY  - 2004///
CY  - India 
PB  - Pearson Education Ltd. 
KW  - 1.  Marketing research.  2.  Marketing research -- Methodology.  3.  Market research
ER  -