TY  - BOOK
AU  -  Hoyer, Wayne D./ Deborah J. Maclnnis
TI  - Consumer Behavior 
SN  - 0-07-047381-1
PY  - 2002///
CY  - USA
PB  - Houghton Mifflin Company
KW  - 1.Consumer Behavior
N1  - Management; Consumer Research
ER  -