TY  - BOOK
AU  - Cateora, Philip R./ Mary C. Gilly [et.....all] 
TI  - International Marketing
SN  - 978-0-07-352994-3
AV  - 658.84 
U1  - 658.84 15th Edition
PY  - 2011///
CY  - New York, USA
PB  - McGraw-Hill
KW  - 1. Export Marketing 2. International Business Enterprises
ER  -