TY  - BOOK
AU  - Keller, Kevin Lane/M.G Parameswaran [et.....all]
TI  - Strategic Brand Management: building, measuring, and managing brand equity
SN  - 978-81-317-5689-8
AV  - 658.827 
U1  - 658.827 3rd Edition
PY  - 2013///
CY  - New Delhi, India
PB  - Pearson Education
KW  - 1. Brand name products  2. Management
ER  -