TY - BOOK AU - Keller, Kevin Lane/M.G Parameswaran [et.....all] TI - Strategic Brand Management: building, measuring, and managing brand equity SN - 978-81-317-5689-8 AV - 658.827 U1 - 658.827 3rd Edition PY - 2013/// CY - New Delhi, India PB - Pearson Education KW - 1. Brand name products 2. Management ER -