TY - BOOK AU - Kotler,Philip/ Kevin Lane Keller [et....all] TI - Marketing Management : A South Asian Perspective [RES.] SN - 978-81-317-6716-0 AV - 658.8 U1 - 658.8 14th Edition PY - 2013/// CY - New Delhi, India PB - Pearson KW - 1. Marketing 2. South Asia 3. Management. 4. Marketing Management ER -