TY  - BOOK
AU  -  Cravens, David W. / Nigel F. Piercy
TI  - Strategic Marketing
SN  - 0007-124432-8
U1  - 658.8 
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill company Ltd.
KW  -      1. Marketing -- Decision making. 2. Marketing -- Management. 3. Marketing -- Management -- Case studies
N1  - Marketing
ER  -