TY  - BOOK
AU  - Hawkins, Del I / David L Mothersbaugh
TI  - Consumer Behavior:Building Marketing Strategy  [RES]
SN  - 978-0-07-017100-8
U1  - 658.83420973 
PY  - 2010///
CY  - USA 
PB  - McGraw Hill Companies Inc.
KW  - 1.  Consumer behavior -- United States.  2.  Market surveys -- United States.  3.  Consumer behavior -- United States -- Case studies
ER  -