TY  - BOOK
AU  - Belch, George E. / Michael A. Belch
TI  - Advertising and Promotion
SN  - 978-007-131440-4
U1  - 659.1 
PY  - 2012///
CY  - Singapore
PB  - McGraw-Hill / Irwin Companies, Inc.
KW  - 1. Advertising. 2.Sales promotion. 3.Communication in marketing.
ER  -