TY - BOOK AU - Zeithaml, Valarie A./ Mary Jo Bitner [et.....all] TI - Services Marketing: Integrating customer focus across the firm SN - 978-1-25-902681-2 AV - 658.8 U1 - 658.8 6th Ed. PY - 2013/// CY - New Delhi, India PB - McGraw-Hill KW - Service industries -- Marketing ; Customer services ; Marketing ER -