TY  - BOOK
AU  - Zeithaml, Valarie A./ Mary Jo Bitner [et.....all]
TI  - Services Marketing: Integrating customer focus across the firm 
SN  - 978-1-25-902681-2
AV  - 658.8 
U1  - 658.8 6th Ed.
PY  - 2013///
CY  - New Delhi, India
PB  - McGraw-Hill
KW  - Service industries -- Marketing ; Customer services ; Marketing
ER  -