TY  - BOOK
AU  - Kotler,Philip/ Kevin Lane Keller
TI  - Marketing Management [RES]
SN  - 978-0-13-210292-6
AV  - 658.8 
U1  - 658.8 14th Ed.
PY  - 2012///
CY  - USA
PB  - Prentice Hall 
KW  - Marketing
ER  -