TY  - BOOK
AU  - Cateora, Philip R. / John L. Graham
TI  - International Marketing 
SN  - 0-07-283371-8
U1  - 658.848 12th edition
PY  - 2007///
CY  -  USA
PB  - Irwin / McGraw-Hill company Ltd 
KW  - 1.  Export marketing.  2.  International business enterprises.  3.  Internationale marketing
ER  -