TY  - BOOK
AU  - Kotler, Philip/ Gary Armstrong [et.....all]
TI  - Principles of Marketing: a south asian perspective
SN  - 978-81-317-310
AV  - 658.8 
U1  - 658.8 13th Edition
PY  - 2013///
CY  - New Delhi, India
PB  - Pearson education
KW  -  Marketing ; Marketing
ER  -