TY  - BOOK
AU  - Kumar, S. Ramesh 
TI  - Case studies in  marketing management
SN  - 978-81-317-6139-7
U1  - 658.8 
PY  - 2012///
CY  - India
PB  - Dorling Kindersley India Pvt. Ltd., Pearson
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - India
ER  -