TY - BOOK AU - Kumar, S. Ramesh TI - Case studies in marketing management [RES] SN - 978-81-317-6139-7 U1 - 658.8 PY - 2012/// CY - India PB - Dorling Kindersley (India) pvt. ltd., Pearson KW - Marketing KW - Management KW - Case studies KW - India ER -