TY  - BOOK
AU  - Kotler, Philip/ Keller, Kevin
TI  - A Framework For Marketing Management [RES]
SN  - 978-93-325-1817-9
U1  - 658.8 
PY  - 2015///
CY  - India
PB  - Dorling Kindersley India Pvt. Ltd., Pearson
KW  - Marketing
KW  - Management
ER  -