TY  - BOOK
AU  - Winer, Russell S.
TI  - Marketing Management 
SN  - 978-81-317-1526-0
U1  - 658.8 
PY  - 2012///
CY  - India
PB  - Dorling Kindersley India Pvt. Ltd., Pearson
KW  - Marketing
KW  - Management
ER  -