TY  - BOOK
AU  - Andaleeb,DrSyed Saad
AU  - Hasan,Khalid
TI  - Strategic marketing management in Asia : : case studies and lessons across industries 
SN  - 9781786357465
U1  - 658.80095 23
PY  - 2017///
CY  - Bingley
PB  - Emerald
KW  - Marketing
KW  - Asia
KW  - Management
N1  - Foreward by Jaideep Prabhu, endorsements by Jagdish Sheth, Kasturi Rangan and Abdul Mannan; Includes bibliographical references (p. 527-552); BBA
ER  -