TY  - BOOK
AU  - Arens,William F.
AU  - Bovée,Courtland L.
TI  - Contemporary advertising
SN  - 025613412X
U1  - 659.1 20
PY  - 1994///
CY  - USA
PB  - Irwin
KW  - Advertising
N1  - Bovée's name appears first on previous editions; Includes bibliographical references and indexes; Advertising
ER  -