TY  - BOOK
TI  - Harvard business review on marketing
SN  - 1578518040
U1  - 658.8 21
PY  - 2001///
CY  - Boston
PB  - Harvard Business School Press
KW  - Marketing
KW  - Management
KW  - Branding (Marketing)
N1  - Contains articles previously published in the Harvard business review; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy035/2002100251.html
UR  - http://www.loc.gov/catdir/enhancements/fy1501/2002100251-d.html
ER  -