TY  - BOOK
AU  - Sutherland,Max
AU  - Sylvester,Alice K.
TI  - Advertising and the mind of the consumer: what works, what doesn't, and why 
SN  - 9781741755992
U1  - 659.1019 21
PY  - 2000///
CY  - St. Leonards, NSW
PB  - Allen & Unwin
KW  - Advertising
KW  - Psychological aspects
KW  - Consumer behavior
N1  - "New revised  international edition"--Cover; Includes bibliographical references and index; Advertising
ER  -