TY  - BOOK
AU  - Czinkota , Michael R .
AU  - Kotabe , Masaaki .
AU  -  Vrontis , Demetris .
AU  -  Shams , S. M. Riad .
TI  - Marketing Management : : Past, Present and Future 
SN  - 9783030669157
U1  - 658.8 
PY  - 2021/// ,
CY  - Switzerland
PB  - Springer
KW  - Marketing
KW  - Management
ER  -