TY  - BOOK
AU  - Marconi, Joe 
TI  - Reputation Marketing
SN  - 0-658-01429-3
PY  - 2002///
CY  - New York
PB  - McGraw-Hill Companies, Inc.
KW  - 1. Corporate image. 2. Corporations -- Public relations. 3. Branding (Marketing)
ER  -