TY  - BOOK
AU  - Gregory, James R. / Jark G. Wiechman
TI  - Branding Across Borders
SN  - 0-658-00945-1
PY  - 2001///
CY  - Chicago, USA
PB  - Mac Graw Hill
KW  - 1. Branding (Marketing). 2. Internationale marketing.
ER  -