TY  - BOOK
AU  - Kotler, Philip / Kevin Lane Keller
TI  - Marketing Management
SN  - 0-13-145757-8
PY  - 2006///
CY  - USA
PB  - Pearson prentice-Hall Pvt. Ltd. 
KW  - 1. Consumer behavior. 2.Marketing -- Management. 3. Internet marketing.
ER  -