TY  - BOOK
AU  - Gourville, John T. / John A. Quelch et al
TI  - Problems and Cases in Health Care Marketing [RES]
SN  - 0-07-288776-1
PY  - 2005///
CY  - USA
PB  - McGraw Hill / Irwin  Companies Inc.
KW  - 1.  Medical care -- Marketing.  2.  Drug Industry -- methods.  3.  Marketing of Health Services -- trends
ER  -