TY  - BOOK
AU  - Belch,George E. / Michael A. Belch
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective: PART-2
SN  - 978-0-07-128440-0
U1  - 659.1 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin Inc.
KW  - 1.  Advertising.  2.  Sales promotion.  3.  Communication in marketing
ER  -