TY  - BOOK
AU  - Wells, William / Sandra Moriarty et al
TI  - Advertising Principles & Practice 
SN  - 978-81-317-1414-0
PY  - 2009///
CY  - India 
PB  - Dorling Kindersley Pvt. Ltd.
KW  - 1. Advertising. 2.Advertising -- History.  3. Publicitat
ER  -