TY  - BOOK
AU  - Schiffman, Leon G. / Leslie Lazar Kanuk
TI  - Consumer Behavior
SN  - 81-203-2070-0
PY  - 2002///
CY  - India 
PB  - Prentice-Hall Pvt, Ltd.
KW  - 1.  Consumer behavior.  2.  Motivation research (Marketing)
ER  -